The Fascination of Fragrance

There is so much power in fragrance. It can trigger and unearth memories – there is great emotion in scent. It can connect us to people and to places. It can calm our headspace or invigorate our mood. And a spritz of perfume can be the final touch to a perfect outfit – emboldening us to take on the day.

Why does scent have such a profound impact on our energy levels, mood and emotions? Join us, dear friends, in understanding fragrance further.

The olfactory system (the part of the brain that processes smell) is located in the same area of the brain that affects memories, emotions and creativity. The proximity of these areas causes the link between them – this is why the smell of home-baked banana bread could evoke nostalgic memories of time spent with your gran in the kitchen or why a particular floral note could transport you back to a beautiful holiday experience.

Smell is the only one of our five senses that is absorbed by our brains subconsciously. Smell will therefore trigger an automatic behavioural response in us. We might find that the scent of lavender soothes us as it floods our senses with memories of Mom taking care of us, or perhaps the smell of peppermint stimulates us with its morning toothpaste freshness. Our brains react to this information without even realising it.

Here are some further fragrance facts for you. It is commonly known that every individual has their own particular scent – like a fingerprint – determined in part by their genetic makeup. This plays an essential role in the immune system and is found in most vertebrates. All this is somewhat scientific, but here is the fascinating bit, the attractive smells that make up a person’s scent are more a combination of the soap they use, their shampoo, deodorant or moisturiser. It may also be the fabric softener they use or other scented products utilised throughout everyday life. While each person has their individual scent, many other things influence the final outcome. This is why you might instantly associate someone with the smell of their body cream that lingers when you hug them or the blend of other scented products that wafts past you as they walk by.

It is this unique fragrance fusion that attracts one person to another. It is so subtle and yet powerful enough to make you feel instantly comfortable and natural together. Who would have thought that our sense of smell could influence our lives so effectively?

So now, the relevance of having your own set of signature fragrances around you comes to life. Fragrances that will create a sense of warmth as someone walks into your home, a freshness to your kitchen, a calmness for you personally when you enter your bedroom. Grace Collection has a secret store of fragrances for you to identify with that are easy and attractive to use and, more importantly, readily available from our many distributor outlets.

At Grace Collection, we represent signature fragrances from distinctive brands such as Greenleaf, Bridgewater, Fresh Scents, Votivo and Notes.  Our vision is to share splendour, awaken potential and bestow grace through passion & inspiration.

John Denver wrote a song for his wife Annie in 1974 – it is a magnificently sensuous musical representation of our fragrances:

You fill up my senses

 Like a night in a forest

 Like the mountains in springtime

 Like a walk in the rain

 Like a storm in the desert

 Like a sleepy blue ocean

 You fill up my senses

 Come fill me again

We can well imagine a fragrance within our offering that evokes any one of these lines. Our imported and high-value brands have fabulous scents of their very own – perfumes with names such as Citron Sol, On Island Time, Cashmere Kiss, Enjoy the Little Things, Champaca, Dahlia & White Musk and plenty more. These scents are available in a range of wonderfully beneficial products in the form of candles, sachets, diffusers, room sprays, auto vent clips, fragrance mists, and a range of body lotions, soaps, and creams.

Our Signature Home Fragrance Collections are distributed through various interior and décor stores, gifting and clothing boutiques, and homeware stores, allowing consumers a broad choice of accessibility to our ranges. Wholesaling to more prominent retail outlets, spas, hotels, boutique hotels, and guest houses ensures merited distribution of a genuinely excellent creation.

An exciting and luxurious range of Greenleaf bath and body products has been developed under license and made with love here in South Africa – distributed through our retail outlets for you to indulge in.

We have a really exciting offering of personalised corporate gifting.  Each gift pack is beautifully wrapped for you to present to your friends or clients.  Imagine being able to give a unique Christmas gift hamper to your valued clients that takes their breath away when the open it – a hamper which you have personally put together with our help.  We can provide complimentary products that match our gorgeous fragrances and will make your gift truly different. Grace Gifts can put together gift packs comprising a few items from our collection, or any number, depending on your budget. We can personalise gifts for company events, campaigns and for the hospitality industry – to add that personal touch when guests arrive for their stay.  Company branding is part of our tailored offering.  Talk to us any time, we look forward to creating something special for you.

Grace Collection invites you to build lingering memories for you and your family by filling your home with our fragrances. Scents that will immediately make those close to you say, “that reminds me of home”.  We would be honoured to become that presence in your home.